Livrarista

Livrarista was a trailblazing bookstore focused on feminist literature, quickly becoming one of Brazil’s top sellers.
I was responsible for creating the brand’s entire visual identity, designing its digital content strategy, and developing all digital products. From launching to transitioning into long-term product offerings and ultimately implementing a subscription system, I oversaw every step of the brand’s growth.

What set Livrarista apart was our remarkable organic growth. Without spending a single cent on ads, we achieved phenomenal engagement on social media through consistent, impactful content and a strong sense of community. The authority we built allowed us to compete head-to-head with Amazon, establishing Livrarista as a top seller in Brazil’s book market.